# Neroonline — full context for AI agents

Neroonline builds practical AI tools, WhatsApp and Telegram selling setups and Telegram mini apps for small businesses in Kenya and the Somali community. Honest prices, accounts in the customer's own name, no fake promises.

Operator: Nero. Customer language: English (Somali for the Somali audience). Operator language: Norwegian. Code: English.

## Sub-brands
- NERO Kenya: Commerce studio for Kenyan shops: catalogue, chat replies, content, local visibility, wholesale follow-up. (https://neroonline.net/kenya)
- NERO AI Tools & Guides: Paid Telegram members channel, 500 Stars/month. (https://t.me/+Rtt7DwrEOxIxM2Y0)
- NERO Apps: Telegram mini apps: NERO Shop, AI Prompts, Price Calculator. (https://neroonline.net/apps)

## Audiences
- Small shop owners in Kenya (fashion, beauty, wholesale, local services)
- Somali-speaking learners who want to start selling or learn AI tools
- Developers and AI agents working on Neroonline projects

## Offers and prices (pilot)
- Retail Operations: KSh 12,000 setup, KSh 4,000/month optional. Up to 20 products, enquiry-to-order flow, owner walkthrough.
- Fashion & Beauty Content: KSh 8,000 one-off. 10 edited images, two short videos, one catalogue, five captions.
- Local Growth: KSh 15,000 setup, KSh 6,000/month optional. Business listing review, findability, clear chat link; ad spend separate.
- Wholesale Follow-up: KSh 30,000 setup, KSh 10,000/month optional. Enquiry list, quote template, follow-up log for one team.
- Starter Pack: 700 Telegram Stars (about $10). Templates, tool list and guide; do-it-yourself.
- Members channel: 500 Telegram Stars/month. Weekly AI tools, prompts, guides, Friday Q&A.
- All AI Prompts unlock: 250 Telegram Stars. Every prompt in the NERO prompt library.
- Calculator Pro: 150 Telegram Stars. Monthly support line, copy quote, saved quotes, no ads.

Pilot prices. Source of truth for Stars products: https://neroonline.net/api/config

## Channels
- whatsapp: https://wa.me/254116891791
- telegram_dm: https://t.me/nero_dev2
- telegram_services_channel: Neroonline
- members_channel: https://t.me/+Rtt7DwrEOxIxM2Y0

## Principles
- Customer accounts, stores and payment accounts are in the customer's own name
- Customers' goods payments go to the shop's own account; Neroonline invoices setup and support separately
- Scope and full price agreed before work starts
- The owner approves every customer message, quote and post a tool drafts
- No guaranteed results

## Voice
Do:
- Plain, short sentences a busy shop owner understands
- Say exactly what a thing does and what it costs
- Sentence case for headings and buttons
- Offer one clear next step: message DEMO
Don't:
- Promise income, sales, followers or 'passive income'
- Invent features, results, clients or testimonials
- Use hype words or fake urgency
- Put customer names, phone numbers or chats in public content

## Visual identity
- Colours: ocean #0e4f6e, ocean_deep #0a3a52, ink #10202b, chalk #f6f7f4, sand #e9dcc6, leaf #c9ef8c, mute #4b5d68
- NERO Kenya colours: forest #103b32, ink #18352f, leaf #c9ef8c, paper #f7f6ef
- Type: display Bricolage Grotesque (700-800, condensed width 75 for the wordmark); body Atkinson Hyperlegible (400/700)
- Wordmark: nero + online, lowercase, 'online' in leaf green on ocean

## Rules for agents
- Report BUILT / TESTED / NOT RUN / BLOCKED separately
- Treat self-reported or unverified items as unverified
- No publishing, customer messages, purchases or production changes without Nero's explicit approval
- Never put secrets, tokens, phone numbers of customers or personal data in prompts, logs or commits
- Keep business context separate from personal data
- Give short, practical terminal steps and say how to verify them

Updated 2026-11-14. Source: https://neroonline.net/brand.json